Information that identifies you directly, such as your name, e-mail and mailing addresses, credit information, and other information to verify your eligibility to participate in gaming and other Parx activities;
Information about your transactions and activities with us; and
Information collected using cookies and similar technologies when you visit our Websites, such as your IP address, device ID, and internet usage.
Information We Collect
To set up your account onsite or on any of our Websites, complete a transaction with you, or provide information you requested, we will ask you to provide the information we need to establish your eligibility and fulfill your request. Depending on the activity you select, this personal information may include the following: first name, last name, date of birth, address, phone number, email address, credit card number, driver's license, passport, and social security number. Because account activity involves participation in regulated activities, to open an onsite or online gaming account, engage in online account activity, enter a contest, or claim a jackpot, additional personal information may be collected to qualify your entry or verify your identity, state of residence, and age. If you request casino credit, we may request bank account, credit, and other financial information. To comply with applicable law, we may collect additional background information about you. If you join our Xclub rewards program (in person at our facility) or establish an online account, we will store your account information, which may include the previously mentioned personal information, as well as your username, password, and gaming and entertainment activity and preferences for future use.
How We Use Personal Information
Conduct Transactions and Manage Customer Accounts. We use personal information to fulfill requests for transactions, reservations, and event registrations, perform our contractual obligations to you, establish Xclub and online accounts, and to charge and bill for services. We also use personal information to contact account holders regarding their account status, changes to their account agreement, promotions, sweepstakes, and special offers. We also use personal information to improve visitors' experience, track and maintain wagering or gaming results, and other matters relating to delivering our programs and services to you.
Verify Identity. We use your date of birth to verify your age and may use other personal information to verify your identity, state of residence, and to take measures to confirm you eligibility to participate in the activities you select.
Direct Marketing. Unless you instruct us not to, we will use your contact information to send you direct mail and emails about our programs and services. We will also send you text messages if you give us "opt in" permission. See the section titled "How to Opt-Out of Marketing Communications."
Enforce Our Codes of Online Conduct. Our Codes of Online Conduct are part of our Websites' Terms and Conditions. We will use personal information as appropriate to monitor and control the use of our Websites to protect their security and integrity.
Legal Compliance. We use your personal information consistent with and to comply with legal and regulatory requirements in the gaming industry.
Website Analytics and Personalized Advertising. We use analytics data collected using cookies and similar technologies to analyze the number of visits, repeat visits, location of origin, and other online browsing destinations to understand the interests and demographics of the visitors to our Websites and mobile applications; customize the advertising and content you see on our Websites; and deliver our advertisements to you when you visit third-party websites.
Job Applications. For job applicants, we use your personal information consistent with and to comply with legal and regulatory requirements related to employment (e.g., payroll).
How and Why We Disclose Personal Information to Third Parties
Affiliated companies. We share your personal information with Parx's affiliated companies for marketing and service optimization.
Marketing Partners. We may share certain information about you with other businesses with which we contract ("Marketing Partners"). These other businesses may contact you as part of a joint or separate marketing or promotional program.
Compliance with Laws and Legal Process. To comply with applicable laws, we may disclose your personal information to third parties in response to a court order or subpoena. In addition, we may disclose your personal information, without notice to you, to government agencies, including gaming regulators and the Internal Revenue Service, in response to lawfully issued requests.
Protection of Our Websites, Mobile Applications, and Services. We may disclose your personal information to third parties to enforce our Terms and Conditions, Codes of Online Conduct, protect our rights and properties, or protect the rights and properties of our guests and users of our services. For these purposes, we may disclose personal information to government agents, including law enforcement, private companies assisting with fraud protection or investigation, and our professional advisors.
How to Opt-Out of Direct Marketing
If you prefer that we stop including you in our direct marketing, you may notify us in one of the following ways:
Emails: Click "unsubscribe" in any e-mail you receive.
Text messaging: Text "STOP" to "727977". After you opt out, your phone location will no longer be identified, and you will no longer receive automated messages.
Direct mails: Send a letter to this street address or go to the Xclub desk in Parx Casino® to request your opt out:
Attention: Marketing Opt-out
2999 Street Road, Bensalem, PA 19020
Parx has implemented technical, physical, and organizational measures designed to protect personal information against accidental or unlawful destruction or accidental loss, damage, alteration, or unauthorized disclosure or access. However, please be aware that methods of electronic transmission and electronic storage are not completely secure, and we cannot guarantee the security of your personal information. Therefore, you use our Websites and services at your own risk and we do not guarantee the performance or adequacy of our security measures.
We provide links to other websites, including social media platforms, only as a convenience to our users. The links do not mean that we endorse the materials disseminated at those locations. We also maintain an online presence on social media platforms. When you interact with our pages on these social media platforms, including "liking" our pages, sending us direct messages, or submitting other information, your information is subject to the data practices of these platforms. If you use these links to other websites or social media features, the third parties that operate those locations may collect your IP address, which page you are visiting on our Websites, and may set a cookie to enable the feature to function properly. We are not responsible for the privacy practices, content, or reliability of any third party links to our Websites. If you have any questions about how these third parties collect or use your information, you should review their privacy policies and contact them directly.
Information collected when you access Websites and mobile applications. When you visit or use our Websites or mobile applications, Parx and third parties we authorize place cookies and other internet devices on your browser to enable some of the functionality of the Websites and mobile applications and to collect technical data about your use of our Websites. Similar identifiers are used for serving ads on third-party websites and mobile device applications. Different types of cookies will remain on your device for different time periods, including the following:
Session cookies are temporary and only remain on your browser until you close the browser after using the Websites or apps. Session cookies facilitate the efficient operation of the Websites.
Persistent cookies stay on your browser after you have visited or clicked on the site. For example, when you log onto our Websites or apps, a persistent cookie helps us identify you as a unique visitor and is used to remember your account access information and preferences the next time you log in.
The types of information collected include the following: IP address, internet domain name, browser used, operating system, device information, telephone number of your device, location, time of visit, referring site or application, files visited and time spent in each file, time and date of each visit, and email.
How we use and share information collected using these technologies. We use information collected by cookies and similar technologies to further our legitimate interest in building a business relationship with visitors to the Websites and apps to:
Administer and monitor the use of the Websites and apps by measuring the number of visits, average time spent, page views, and other statistical data;
Store visitor preferences, account information, and deliver more personalized services;
Enable third party advertisers to collect data for targeted advertising purposes; and
Analyze the overall customer experience to improve our products, services, and performance of the Websites and apps.
How to Restrict Cookies. You can control how cookies and other internet technologies are used to track and log your online activities in several ways:
Manage the preference settings on your browser and device;
Communicate directly with Google as explained at https://policies.google.com/privacy;
Purchase a utility from an independent software provider that you install on your computer browsers to make website visits anonymous; and
Visit www.aboutads.info/choices to learn more about personalized advertising and how to opt out of personalized advertising on your web browser and mobile apps by companies participating in the Digital Advertising Alliance.
We are required to utilize surveillance systems to monitor all gaming areas and sensitive areas of our properties. Additionally, some public, non-gaming areas of our properties are monitored. Video surveillance cameras are required by law in some locations and are used for security purposes to protect us, our customers, and employees. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.
We may utilize audio recording of telephone calls you have with Parx call centers to comply with applicable law and to optimize patron experience. Telephone recordings are monitored by our employees and contractors and may be reviewed by law enforcement and regulatory authorities.
We have no intention of collecting any personal information (including address, telephone number, or email address) from individuals under 18 years of age. If a child under the age of 18 has provided us with personal information, a parent or guardian of that child should contact us at the email or mailing address listed in the section titled "How to Contact Us." With the exception of our racing and pari-mutuel operations that do not offer sports wagering, where the legal age is 18, persons under the age of 21 are not allowed to gamble at our properties, use our Websites, accept or redeem offers related to gaming, or participate in or win contests.
How to Contact Us
Attention: Chief Compliance Officer
2999 Street Road, Bensalem, PA 19020
If you do not receive acknowledgment of your correspondence or the matter is not satisfactorily addressed, you should call 1‑888‑LUV‑PARX and request to speak to a representative of the Legal Department.
If you are a member of the Xclub or any other account with us, you can access, review, update, and correct personal information on your profile online by going to the account section of the Website and signing in with your account number or username.